6. Data Retention
We retain your personal data only as long as necessary to fulfill your order and to comply with legal tax retention periods in Portugal (typically up to 10 years for financial invoicing). Order specifications and custom measurements are kept to help you with future modifications or re-orders, unless you request their deletion.

7. Data Security
We implement technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. Our website uses SSL encryption to secure all data transmitted through the custom harness form.

8. Cookies and Tracking Technologies
Our website uses essential operational cookies necessary for the basic functionality of the online store (such as keeping items in your cart). We do not use Google Analytics, Facebook Pixels, or other third-party marketing tracking cookies at this time.

9. Your Rights
Under the GDPR, you have the following rights regarding your data:

• Right to access: Request a copy of your personal data.
• Right to rectification: Request correction of inaccurate data.
• Right to erasure ("Right to be forgotten"): Request deletion of your data (excluding data we are legally required to keep for tax purposes).
• Right to restrict or object to processing: Limit or object to how we use your data based on legitimate interests.
• Right to data portability: Request to transfer your data to another service provider.

To exercise any of these rights, please contact us at thebugfordog@gmail.com. We will respond to your request within 30 days.

10. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our services or legal requirements. The latest version will always be available on this page.

11. Contact Information
If you have any questions or concerns regarding this Privacy Policy, please contact us at:

• Email: thebugfordog@gmail.com
• Website: thebug.store

1. Introduction
Welcome to The Bug ("we," "our," or "us"). We are committed to protecting your personal data and ensuring transparency about how we collect, use, and safeguard your information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website (thebug.store) and use our services.

2. Data We Collect
We collect and process the following personal data provided directly by you when placing an order or using our custom harness configurator:

• Full name
• Shipping and billing address
• NIF (Tax Identification Number)
• Email address
• Phone number
• Dog's measurements (chest girth, back length, chest length, neck girth) and order comments.

3. Purpose of Data Collection
We use your personal data exclusively to provide and improve our service. We do not sell, rent, or use your personal data for targeted advertising or marketing profiles. Your data is processed for the following purposes:

• Processing, tailoring, and fulfilling your custom orders.
• Managing and processing secure payments.
• Providing customer support via email and Telegram.
• Complying with legal, accounting, and tax obligations in Portugal.

4. Legal Basis for Data Processing
We process your data based on the following legal grounds under the GDPR:

• Performance of a contract: To process your custom orders, calculate exact measurements, and deliver products.
• Legal obligation: To comply with tax laws and accounting regulations (e.g., issuing invoices with your NIF).
• Legitimate interest: To handle support requests and improve our product quality based on your direct feedback.

5. Data Sharing and Third-Party Services
We share your personal data only with trusted third-party service providers necessary to operate our website and fulfill your order. Your data is shared with:

• Stripe & PayPal: For secure, encrypted payment processing. We do not store your credit card details.
• Telegram Messenger Inc.: We use Telegram to receive instant notifications of new order forms and to provide customer support chat. Data transmitted includes your order details and contact info.
• Postal and Delivery Services: To ship your finished harness to your address.
• Legal authorities: Only if strictly required by Portuguese or EU law.